Biz Spotlight: Ready Flow

Friday, February 08 at 08:05 AM
Category: Business Banking

There are banks out there that believe in entrepreneurs. Ask Simon Robinson, CEO of Ready Flow, in Rogers, Ark. He bought the 30-year-old signage company in August 2011, and already he’s tapping into a new international market with the help of Arvest Bank.

Ready Flow manufactures 350 types of retail sign cards, tags, labels and window posters at its 24,000-square-foot plant. It distributes products to all 50 states, Canada, Mexico and South America. Sales were up more than 14 percent in 2012 and approached $6 million.

There is a strong relationship between bank and business. Ready Flow made use of Arvest Bank’s equipment financing and purchased a state-of-the art web press, which is allowing the company to double production speed while cutting production waste in half. Additionally, the new production machine allowed Ready Flow to expand into the flexible packaging business.

Arvest products are designed with a growth mindset which is good news in terms of building capital and expanding operations for entrepreneurs like Robinson.

A native of New Zealand, Robinson got his first taste of Northwest Arkansas in college when he was recruited to play tennis at the University of Arkansas in Fayetteville. Following a successful Dallas-based career in finance, Robinson and his wife moved to Northwest Arkansas to raise their three children.

Once he decided to buy Ready Flow, it took Robinson a couple of years to acquire the company. When Robinson took over, Ready Flow founder, Larry Morgan, referred Robinson to Arvest, where Morgan did his business.

“Whenever I call, Arvest is responsive,” Robinson said.

In addition to its signs, Ready Flow is a pioneer in the production of refillable canister marking pen sets and ink.

“The ability to create a new product is key to success as an entrepreneur,” Robinson said. “After all, that’s what business is really all about—success.”

Photo of Simon Robinson by Beth Hall courtesy of the Northwest Arkansas Business Journal.

Tags: Arkansas, Arvest Benton County, Arvest Biz, Business Banking, Rogers
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