Show Your Customers Some Love

Wednesday, February 13 at 09:35 AM
Category: Business Banking

As Valentine’s Day approaches, most of us are thinking about fun ways to show our significant other some heartfelt appreciation. But Valentine’s Day can also be a trap of sorts. It has the potential to become the one day out of 365 where you show your love instead of doling it out liberally throughout the year. 

The same can be true with your customers. Do you wait until the end of the year to send a big appreciation thank you and gift basket? Why not show love year round in little ways? Here are some ideas to do just that!

  1. Google Alert them!  We all know cyber stalking isn’t a great way to show someone you love them, but staying on top of your best customers can be a lot easier with the help of Google Alerts. Get started here.*

    We advise setting up weekly alerts for all of your top clients. This will help you keep track of their general company announcements, personnel changes, new promotions, etc. Nothing shows a current client you’re a vested partner like being able to talk with them about their breaking news stories or dropping a nice note of congratulations when appropriate. We’ve even heard of consultants who used Google Alerts to secure extra business.  They saw breaking news of a client’s new venture and pitched some training to assist with the launch.
     
  2. Provide unexpected upgrades.  Legendary shoe site Zappos.com often upgrades its best customers’ orders from standard to expedited shipping without telling them. It’s a nice surprise and a great way to show their appreciation. When was the last time a company you do business with gave you a unexpected upgrade? The answer is likely almost never, which is why this idea will help you stand out.

    Can you deliver that new product to the client yourself instead of having her come in to pick it up? Can you toss in some socks or a shirt with that suit purchase to say thanks and get the customer familiar with your other products? Look for how you can make them exclaim, “Wow!”
     
  3. Make a referral.  As a business owner, you know the power of the referral so make it a two-way street! If you’re in a B2B environment, then you have no excuse not to know your customers’ businesses and be on the hunt (don’t just be a lookout!) for new business to refer to them. If you’re in the B2C space, then get to know your customers by asking what they do for a living. It will help you know them better and could possibly create a way for you to pay them back for their business. 

    Many products or services can catch the eyes of a consumer for a moment.  More rare is the business that will catch their hearts.

    The views of this article are for general information use only. Please contact and speak with a subject expert or your banker when specific advice is needed. Find articles like this and much more in the online Arvest Biz Center. Links marked with * go to a third-party site not operated or endorsed by Arvest Bank, an FDIC-insured institution.

 

Tags: Arvest Biz, Business Banking
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