Holiday Cards Make Good Business Sense

Tuesday, December 04 at 06:00 AM
Category: Business Banking

The holiday season is upon us, which means that it's a good time for businesses to think about greeting cards. If you've never sent business holiday cards, or don't make a point of sending them out every year, here are five reasons why you should start:

1. Meet Expectations. Although the adage, "It's better to give than to receive," is a sentimental favorite, those with whom you do business expect to be remembered during the holidays. Holiday greeting cards can help smooth your business relationships during the rest of the year by meeting expectations during the holiday season.

2. Improve Customer Relations. Whether you have a business-to-business enterprise, provide a professional service, or own a retail store, your success is built upon maintaining relationships with your customers and clients. Holiday cards show your customers and clients that you appreciate their business, and that you want to share the spirit of the season. 

3. Cost Effective. Perhaps you already buy holiday gifts and remembrances for your best customers or clients, but business holiday cards allow you to reach many more people for relatively little money. You can purchase personalized business holiday cards for as little as $2 each, including options to select among many different styles and verses, several colors of ink, and imprinted envelopes. This is an excellent investment for your business. 

4. Excellent Return on Investment. Chances are that you and your company receive business holiday cards from your vendors and suppliers. So, you understand the warm feelings that arise when you read their cards, and you probably experience a "carryover" positive impression when you do your purchasing in the New Year. If you doubt that business holiday cards generate an excellent return on investment, ask yourself this: All other things being equal, which company would you choose to do business with — the company that sent you a holiday card every year or the company that only contacted you when it was time to reorder or collect payment?

5. Limitless Choices. With the rise of the internet and e-commerce, companies have an unprecedented opportunity to select business holiday cards that reflect their company's image and values. The best online sources for business holiday cards have a wide variety of high quality card designs. In addition, the best online greeting card companies offer a free choice of verse, free coordinated foil-lined envelopes, free samples of holiday cards, and other options. 

In today's business world, you need to take advantage of every opportunity to differentiate your company from your competition. Sending business holiday cards for Christmas or the New Year is a small gesture than can mean improved customer relationships and an excellent return on investment. You really can't afford not to send holiday cards to your customers, clients, and associates.
 
The views of this article are for general information use only.  Please contact and speak with a subject expert or your banker when specific advice is needed.  Find articles like this and much more in the online Arvest Biz Center.  
 

 

Tags: Arvest Biz, Business Banking
Holiday Cards on 9/3/2014 at 9:03 AM
It's better to give than to receive. Great post. liked it. Everyone should send holiday cards and business people also. Its good to create healthy relation in business.

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